Affiliate marketing proves to be a very viable means of content marketing. Affiliate marketing is an internet-based system where an affiliate (content marketer) gets paid for referring sales or customers to a client’s business. Affiliate marketing aims at marketing the content of a client’s business with the sole aim of promoting sales. It is a form of marketing in which the affiliate marketer does not actually own the products. Instead, affiliate marketers promote sales on behalf of their clients and then earn a percentage off the sale price.
It is the duty of the affiliate marketer to effectively market client’s content. This can be through social media, electronic mail (email) or internet ads. As compared to direct response marketers who are able to sell directly to consumers through TV commercials, radio adverts, billboards and direct mails, affiliate marketers rely on the earlier listed means (internet ads/web, social media and emails). Affiliate marketers make use media such as: facebook pages, youtube videos and twitter pages to reach potential customers who might be interested in clients’ products. An affiliate might make use of a private, high traffic website to direct traffic to a client’s website.
Once a consumer decides they are in need of a particular product or service, they begin to source for means for initial brand awareness of the desired product or service. They do this via social media, TV, radio and affiliate. The affiliate channel offers a wide variety of content marketing websites that provide relevant information to the consumer about their brand choice. This information is set at making the product appealing to the consumers, thus, compelling them to purchase the product. Affiliate marketing is focused on satisfying the desires of the consumer. Affiliate marketing channel is uniquely aligned with today’s consumer focus on value. Consumers desire and deserve the best. Affiliate marketing seeks to ensure the ultimate satisfaction of customers.
Affiliate marketing proves to be ideal for businesses that lack brand-building abilities but have the funds required to pay an affiliate to do this for them. Affiliate marketing is completely performance-based. The client does not have to pay the affiliate unless sales are made. Affiliate marketing can have enormous impact on the growth of a client’s business in that the costs of hiring affiliate services are not fixed. The client is only required to pay the affiliate when successful sales are made.
With effective affiliate marketing, the client revenues can go from zero to several figures a year. It is very advisable to partner with an affiliate that is familiar with your niche/area of business. There is a higher chance of successful product sales using an experienced affiliate than in using someone who has no knowledge of the brand. It is not very advisable to use a part-time affiliate as such person may not be as skilled at the job as a full-time affiliate.
10 media group is a full time affiliate marketing network. We are dedicated to meeting and exceeding the expectations of our clients. To partner with us, please signup now. We are more than willing to work with you.